A working, living guideline document, not a 100-page PDF that gathers dust. Built so internal teams, agencies and partners produce on-brand work without you in the room.
Last updated · Reviewed by Manashi Majumder, Founder
A brand guidelines agency plans, executes and measures brand guidelines work on your behalf. Uddhavo scopes each brand guidelines engagement around a single outcome, qualified enquiries, assigns a named specialist, and reports monthly on leads and revenue. Clients keep full ownership of every account, asset and dataset created.
Brand Guidelines in India is priced by scope: the number of pages, campaigns, markets and creatives involved. Uddhavo quotes a fixed monthly fee after a free audit, keeps media spend separate from the fee, and publishes package scopes so you can compare like for like.
Most brand guidelines programmes show early signal in the first 30 to 60 days, tracking setup, quick technical wins and first campaign data, with compounding results from month three onward once the measurement and creative feedback loop is running.
Strategy, execution, measurement and monthly reporting are all included: an audit, a documented 90-day plan, hands-on delivery by a named specialist, conversion tracking, and a plain-English monthly report tied to enquiries, calls and revenue.
Brand Guidelines suits businesses with a repeatable offer and the capacity to handle more enquiries, hospitality, healthcare, education, real estate, retail, D2C and B2B manufacturing. If demand already exists in search or social, brand guidelines makes that demand measurable.
Yes. Every ad account, analytics property, Business Profile, domain and content asset created during a brand guidelines engagement is created in your name and stays with you if the engagement ends.
Book a free 30-minute call or email business@uddhavo.in. Uddhavo audits your current brand guidelines setup, shares what is working and what is wasted, and returns a scoped proposal with deliverables, timelines and the metric each will move.
The dominant pattern: an agency ships a 120-page PDF, marketing leadership thanks them, the file gets uploaded once, and no one opens it again. Six months later, every team is producing slightly off-brand work and brand consistency unravels.
Uddhavo builds brand guidelines as working documents, short, practical, illustrated with real examples, hosted where teams actually live (Notion, Figma, Webflow, internal wikis) and maintained as the brand evolves.
Useful > comprehensive. We cover the 30 rules that prevent 90% of brand drift, not the 300 that no one will follow.
Living, not laminated. Guidelines live where teams already work, searchable, linkable, editable when brand evolves.
A experienced brand guidelines programme, run as a discipline, not a deliverable list.
Logo usage, colour, typography, layout principles and grid with real do-and-don't examples.
Voice, tone, vocabulary, taglines and messaging matrix per audience and channel.
Style principles, shoot briefs and curated reference libraries.
Logo motion, transitions and animation rules for digital surfaces.
Web, social, OOH, packaging, print and merchandise, with templates and references.
Delivered in Notion, Figma, Webflow or your wiki of choice, not just a PDF.
Deep-dive audit of your category, audience and current brand guidelines performance. Output: a prioritised roadmap with KPI targets.
Strategy, creative direction and the operating cadence. Approval, sign-off, and a clear definition of done.
Weekly sprints. Experienced operators execute; you see the work, the dashboard, and the impact in real time.
Continuous experimentation, refreshes and expansion into adjacent opportunities once the foundation compounds.
D2C
B2B SaaS
Hospitality
Healthcare
Education
Financial services
Real estate
FMCG
Hospitality group with brand guidelines no one had opened in two years
Every property, agency and freelancer interpreted the brand differently. Marketing leadership spending hours per week on brand corrections.
Replaced the 140-page PDF with a Notion-hosted, illustrated, searchable guideline; ran a 90-minute training session; instrumented monthly brand audits.
Illustrative case study representing typical outcomes for similar engagements. Specific client names withheld for confidentiality.
Every brand guidelines engagement is scoped to the outcome you need, not a package off a rate card. We share a transparent investment band on our first call once we understand the work.
Most clients start with a 90-day sprint, then graduate to a retainer once the operating rhythm is proven and the KPIs are moving.
Brands our team has worked on in previous agency and in-house roles
Shown as team experience, not as Uddhavo client engagements.
Clients we deliver search, performance media, web and automation work for, plus brands our team worked on before Uddhavo, listed separately. See the case studies.
Who leads this work
Every engagement is scoped and reviewed by Manashi Majumder, who founded Uddhavo in Siliguri to give Indian businesses the kind of search, performance and web execution usually reserved for metro budgets. She has led digital programmes for 150+ brands across healthcare, hospitality, education, real estate, retail and D2C, and still sits on strategy calls herself.
That means the person setting your strategy is the same person accountable for the numbers in your monthly review. No pitch team handing you to juniors after signature.
Read Manashi's full profile on About → FounderFour properties paying more to OTAs than to their own marketing. We rebuilt every Google Business Profile, added intent-specific landing pages, re-platformed the booking journey and layered paid media on the organic gains.
Inconsistent lead flow and no lifecycle messaging. We restructured Google Ads around high-intent local search, built course-specific landing pages and deployed a lead-to-enrolled WhatsApp and email sequence.
“Uddhavo rebuilt our digital presence from scratch, website, SEO, Google Ads, the lot. Direct bookings are up 3.4× and we finally stopped depending on OTAs for every reservation.”
“Three months in and we had to expand our reception team. The lead quality from their local SEO and Meta Ads work is genuinely the best we've seen.”
“Walk-ins from Google searches doubled in six months. Footfall during Dhanteras was our best ever. Local SEO done right.”
Notion, Figma, Webflow or your internal wiki, wherever your teams already work. PDF on request.
Lean and practical, typically 30–60 well-organised rules, not 300.
Yes, audit, refresh and restructure to make them usable.
Yes, onboarding sessions and recorded walkthroughs are part of the engagement.
Built to be edited. Most clients revisit annually; we offer maintenance retainers when needed.
Often yes, when product is a meaningful brand surface, we extend guidelines into product design tokens and components.
A named specialist plus a lead strategist, both reachable directly. Uddhavo does not pass brand guidelines accounts to a rotating pool of junior handlers after the pitch.
Uddhavo works with clients from our Siliguri head office on CR Das Sarani. You get the same core team on calls, reporting and strategy whether you meet us in person or over video.
Yes, most new clients arrive with existing accounts. We audit what is already running, keep what performs, fix tracking, and rebuild only the parts that are costing you money.
Yes, and it should. We run brand guidelines as one part of a single funnel, search, paid, website and lifecycle messaging measured together so no channel takes credit for another's leads.
Book a free 30-minute strategy call. We'll audit your current setup and share a 90-day plan, no obligation.
As a Brand Guidelines agency, we run search, paid media, social, web and AI systems in-house, so the specialists who plan the work are the ones who execute it.
Our brand guidelines practice serves clients across Siliguri, Jalpaiguri, Darjeeling, Kalimpong, Gangtok, Bagdogra, the Dooars and Kolkata, from single-location businesses to multi-city brands. The same specialist scopes the work, runs it and presents the results.
You keep ownership of every ad account, analytics property and business profile we touch.
Hand-picked services, location pages and articles to help you go deeper on what matters most to your business.