Funnel diagnostics, A/B testing, UX redesigns and lifecycle interventions, engineered to lift conversion rate, AOV and LTV without spending another rupee on traffic.
Last updated · Reviewed by Manashi Majumder, Founder
A ecommerce & cro agency plans, executes and measures ecommerce & cro work on your behalf. Uddhavo scopes each ecommerce & cro engagement around a single outcome, qualified enquiries, assigns a named specialist, and reports monthly on leads and revenue. Clients keep full ownership of every account, asset and dataset created.
Ecommerce & CRO in India is priced by scope: the number of pages, campaigns, markets and creatives involved. Uddhavo quotes a fixed monthly fee after a free audit, keeps media spend separate from the fee, and publishes package scopes so you can compare like for like.
Most ecommerce & cro programmes show early signal in the first 30 to 60 days, tracking setup, quick technical wins and first campaign data, with compounding results from month three onward once the measurement and creative feedback loop is running.
Strategy, execution, measurement and monthly reporting are all included: an audit, a documented 90-day plan, hands-on delivery by a named specialist, conversion tracking, and a plain-English monthly report tied to enquiries, calls and revenue.
Ecommerce & CRO suits businesses with a repeatable offer and the capacity to handle more enquiries, hospitality, healthcare, education, real estate, retail, D2C and B2B manufacturing. If demand already exists in search or social, ecommerce & cro makes that demand measurable.
Yes. Every ad account, analytics property, Business Profile, domain and content asset created during a ecommerce & cro engagement is created in your name and stays with you if the engagement ends.
Book a free 30-minute call or email business@uddhavo.in. Uddhavo audits your current ecommerce & cro setup, shares what is working and what is wasted, and returns a scoped proposal with deliverables, timelines and the metric each will move.
Most ecommerce brands spend 90% of their growth budget acquiring traffic and 10% optimising what happens once it arrives. Reverse even part of that and the math changes dramatically, a 25% lift in conversion is a 25% lift in revenue without a rupee of extra ad spend.
Uddhavo runs CRO as an engineering discipline: instrumented funnels, hypothesis-driven tests, prioritised by impact-confidence-effort and shipped in weekly cycles. No 'best practices' theatre. Just experiments that move conversion, AOV and LTV.
Quant + qual + heuristics. We blend analytics, session recordings, surveys, heuristic review and competitor teardown to find the highest-impact tests, not the most obvious ones.
Test what matters. We refuse to A/B test button colours. Every test answers a commercial question, pricing, positioning, friction, trust or offer.
A experienced ecommerce & cro programme, run as a discipline, not a deliverable list.
Full funnel diagnosis from ad click to repeat purchase, with prioritised opportunity backlog.
Weekly hypothesis-driven tests with statistical rigour and proper sample-size discipline.
PDP, collection, cart and checkout redesigns informed by data, not opinion.
Cross-sell, upsell, bundles, free-shipping thresholds, designed to lift average order value.
Subscription, replenishment, loyalty and lifecycle interventions to grow customer value.
GA4, Shopify, Klaviyo and custom event tracking wired correctly so decisions are data-backed.
Deep-dive audit of your category, audience and current ecommerce & cro performance. Output: a prioritised roadmap with KPI targets.
Strategy, creative direction and the operating cadence. Approval, sign-off, and a clear definition of done.
Weekly sprints. Experienced operators execute; you see the work, the dashboard, and the impact in real time.
Continuous experimentation, refreshes and expansion into adjacent opportunities once the foundation compounds.
D2C ecommerce
Beauty & personal care
Fashion
Home & lifestyle
Wellness & supplements
Food & beverage
Subscription
Marketplaces
D2C beauty brand with a 1.4% conversion rate they assumed was 'normal'
Healthy traffic, mediocre conversion, AOV stuck at ₹780. Heavy reliance on paid acquisition with shrinking margins.
PDP redesign with new social proof and bundles, checkout friction removal, post-cart upsell, subscription pilot for replenishment SKUs.
Illustrative case study representing typical outcomes for similar engagements. Specific client names withheld for confidentiality.
Every ecommerce & cro engagement is scoped to the outcome you need, not a package off a rate card. We share a transparent investment band on our first call once we understand the work.
Most clients start with a 90-day sprint, then graduate to a retainer once the operating rhythm is proven and the KPIs are moving.
Brands our team has worked on in previous agency and in-house roles
Shown as team experience, not as Uddhavo client engagements.
Clients we deliver search, performance media, web and automation work for, plus brands our team worked on before Uddhavo, listed separately. See the case studies.
Who leads this work
Every engagement is scoped and reviewed by Manashi Majumder, who founded Uddhavo in Siliguri to give Indian businesses the kind of search, performance and web execution usually reserved for metro budgets. She has led digital programmes for 150+ brands across healthcare, hospitality, education, real estate, retail and D2C, and still sits on strategy calls herself.
That means the person setting your strategy is the same person accountable for the numbers in your monthly review. No pitch team handing you to juniors after signature.
Read Manashi's full profile on About → FounderFour properties paying more to OTAs than to their own marketing. We rebuilt every Google Business Profile, added intent-specific landing pages, re-platformed the booking journey and layered paid media on the organic gains.
Inconsistent lead flow and no lifecycle messaging. We restructured Google Ads around high-intent local search, built course-specific landing pages and deployed a lead-to-enrolled WhatsApp and email sequence.
“Uddhavo rebuilt our digital presence from scratch, website, SEO, Google Ads, the lot. Direct bookings are up 3.4× and we finally stopped depending on OTAs for every reservation.”
“Three months in and we had to expand our reception team. The lead quality from their local SEO and Meta Ads work is genuinely the best we've seen.”
“Walk-ins from Google searches doubled in six months. Footfall during Dhanteras was our best ever. Local SEO done right.”
Shopify, WooCommerce, Magento and custom stacks. We're platform-fluent; the discipline is the same.
First wins inside 30 days; compounding lift across 3–6 months as the testing backlog ships.
More traffic = faster tests, but smaller stores benefit too, we shift the work toward UX redesign and heuristic improvements when test volume is low.
No. We test commercial questions, not micro-aesthetics.
Yes, design, build, run, analyse and learn. Full-stack CRO, not just recommendations on a deck.
Web dev builds the surface; CRO continuously improves what it does. Most clients run both in parallel.
Yes, most new clients arrive with existing accounts. We audit what is already running, keep what performs, fix tracking, and rebuild only the parts that are costing you money.
Yes, and it should. We run ecommerce & cro as one part of a single funnel, search, paid, website and lifecycle messaging measured together so no channel takes credit for another's leads.
Ask for named client outcomes, live dashboard access, and who actually does the work day to day. Uddhavo has served 150+ brands, holds a 4.5★ Google rating, and shares reporting access from week one.
Always. Ad accounts, analytics, search console, CRM and any website we build stay in your name. If you ever leave Uddhavo, everything built for your ecommerce & cro programme stays with you.
Book a free 30-minute strategy call. We'll audit your current setup and share a 90-day plan, no obligation.
Uddhavo is a Ecommerce & CRO agency built around one question: how many qualified enquiries did this month's work actually produce?
Our ecommerce & cro practice serves clients across Siliguri, Jalpaiguri, Darjeeling, Kalimpong, Gangtok, Bagdogra, the Dooars and Kolkata, from single-location businesses to multi-city brands. The same specialist scopes the work, runs it and presents the results.
We will tell you honestly when a channel is not worth your budget yet, that is why clients stay.
Hand-picked services, location pages and articles to help you go deeper on what matters most to your business.