Most Google Ads accounts are quietly losing money on search terms nobody audits, conversion tracking that hasn't been verified in a year, and bidding strategies set up once and never tuned. Uddhavo runs Google Ads as a performance discipline, measurable, accountable, and built around the metrics your finance team actually cares about.
Last updated · Reviewed by Manashi Majumder, Founder
A google ads agency plans, executes and measures google ads work on your behalf. Uddhavo scopes each google ads engagement around a single outcome, qualified enquiries, assigns a named specialist, and reports monthly on leads and revenue. Clients keep full ownership of every account, asset and dataset created.
Google Ads in India is priced by scope: the number of pages, campaigns, markets and creatives involved. Uddhavo quotes a fixed monthly fee after a free audit, keeps media spend separate from the fee, and publishes package scopes so you can compare like for like.
Most google ads programmes show early signal in the first 30 to 60 days, tracking setup, quick technical wins and first campaign data, with compounding results from month three onward once the measurement and creative feedback loop is running.
Strategy, execution, measurement and monthly reporting are all included: an audit, a documented 90-day plan, hands-on delivery by a named specialist, conversion tracking, and a plain-English monthly report tied to enquiries, calls and revenue.
Google Ads suits businesses with a repeatable offer and the capacity to handle more enquiries, hospitality, healthcare, education, real estate, retail, D2C and B2B manufacturing. If demand already exists in search or social, google ads makes that demand measurable.
Yes. Every ad account, analytics property, Business Profile, domain and content asset created during a google ads engagement is created in your name and stays with you if the engagement ends.
Book a free 30-minute call or email business@uddhavo.in. Uddhavo audits your current google ads setup, shares what is working and what is wasted, and returns a scoped proposal with deliverables, timelines and the metric each will move.
There is no other channel where you can launch on Monday morning and have qualified leads or sales by Tuesday evening. That speed is also its danger: a poorly configured account can burn through a quarter's budget in days without producing pipeline. The accounts we inherit are full of avoidable losses, search terms triggering on irrelevant queries, conversion actions counting form-fills that never convert downstream, Performance Max campaigns cannibalising your branded search, and bidding strategies optimising for the wrong target.
We treat Google Ads as a financial decision. Every campaign has a target CPA or ROAS tied to a real unit economic. Every keyword and search term is reviewed weekly. Every audience and asset is tested against a control. Every report ties spend to either pipeline or revenue, not just clicks and impressions.
Uddhavo's media team has managed accounts from a few lakhs a month to several crores, across Search, Performance Max, Shopping, Display, YouTube and Discovery. The platform is the same; the discipline is what separates accounts that print money from accounts that quietly bleed.
First, we fix tracking. Server-side GA4, enhanced conversions, CRM-tied offline conversions where possible, and a sanity-check on every conversion action to confirm it represents real downstream value. Optimising bids on broken signals is the single biggest reason most accounts underperform.
Second, we restructure for intent. Search campaigns segmented by intent stage and product line. Performance Max with proper asset groups, exclusions and feed strategy, not the default ' launch and pray' setup. Shopping with a clean feed, prioritised structure and clear separation of branded, generic and competitor terms.
Third, we operate weekly. Search term reviews, negative keyword expansion, bid and budget tuning, asset rotation, audience expansion and landing-page experiments, every week, with a written summary of what shipped, what worked, what didn't, and what comes next.
Full-stack Google Ads management for ambitious brands.
Campaign, ad group and feed structure designed around intent and unit economics, not Google's template suggestions.
GA4, enhanced conversions, server-side tagging, offline conversion imports and a tracking-QA framework that catches drift early.
Daily-operated Search, Shopping and PMax campaigns with feed work, asset rotation and proper exclusions.
Creative-led upper-funnel campaigns with custom audiences, intent signals and retention-style creative.
A/B and multivariate tests on the landing pages your ads send traffic to. Better landing pages frequently move ROAS more than bid tuning.
Live dashboard plus a weekly written summary and monthly business review pitched at marketing or finance leadership, your call.
Account, tracking, feed and competitive audit. Output: a fixed-cost remediation plan and a 90-day growth roadmap.
Tracking fixes, account restructure and first wave of campaigns launched with proper KPI targets.
Weekly operations: search-term review, bid tuning, asset rotation, audience and creative experiments.
Expansion into new keyword space, geos, products and channels, funded by ROAS headroom proved out in optimisation.
Ecommerce & D2C
B2B SaaS
Lead gen & professional services
Education & coaching
Healthcare
Real estate
Hospitality
Local services
Mid-market D2C beauty brand on Shopify
ROAS stuck at 1.8 across Search and PMax for 9 months. Branded search cannibalised by PMax. Offline conversion data not flowing back to Google. Creative refreshed twice a year.
Tracking rebuild with enhanced + offline conversions, PMax exclusions for branded terms, Shopping feed cleanup with custom labels by margin tier, Search restructure around intent stages, and a fortnightly creative-test cadence on Demand Gen.
Illustrative case study representing typical outcomes for similar engagements. Specific client names withheld for confidentiality.
Our management fee is a function of account complexity and scope, number of campaigns, platforms in scope, feed work required, depth of conversion tracking and creative production needs. We do not charge a percentage of ad spend by default, because that incentivises us to grow your spend rather than your profit.
Every engagement starts with a free account audit that gives you a clear picture of where money is currently leaking, the highest-priority fixes and the realistic upside. Even if you don't engage us afterwards, the audit is yours to action.
Brands our team has worked on in previous agency and in-house roles
Shown as team experience, not as Uddhavo client engagements.
Clients we deliver search, performance media, web and automation work for, plus brands our team worked on before Uddhavo, listed separately. See the case studies.
Who leads this work
Every engagement is scoped and reviewed by Manashi Majumder, who founded Uddhavo in Siliguri to give Indian businesses the kind of search, performance and web execution usually reserved for metro budgets. She has led digital programmes for 150+ brands across healthcare, hospitality, education, real estate, retail and D2C, and still sits on strategy calls herself.
That means the person setting your strategy is the same person accountable for the numbers in your monthly review. No pitch team handing you to juniors after signature.
Read Manashi's full profile on About → FounderFour properties paying more to OTAs than to their own marketing. We rebuilt every Google Business Profile, added intent-specific landing pages, re-platformed the booking journey and layered paid media on the organic gains.
Inconsistent lead flow and no lifecycle messaging. We restructured Google Ads around high-intent local search, built course-specific landing pages and deployed a lead-to-enrolled WhatsApp and email sequence.
“Uddhavo rebuilt our digital presence from scratch, website, SEO, Google Ads, the lot. Direct bookings are up 3.4× and we finally stopped depending on OTAs for every reservation.”
“Three months in and we had to expand our reception team. The lead quality from their local SEO and Meta Ads work is genuinely the best we've seen.”
“Walk-ins from Google searches doubled in six months. Footfall during Dhanteras was our best ever. Local SEO done right.”
By default, no. Percentage-of-spend models incentivise the agency to spend more, not earn more profit. We charge a transparent management fee tied to scope. For very large accounts we can structure performance-linked fees once a baseline is established.
You do. Always. We work in your Google Ads, GA4 and Tag Manager accounts under our access. If we part ways, you keep everything.
Yes. Static and video creative production for ads is in scope, as is landing page design, build and CRO testing.
It depends entirely on your margins, AOV and category competition. Targeting ROAS in isolation is a trap; we set targets that produce profitable growth at the contribution-margin level, which is the only number that matters.
Tracking and account restructure usually produce meaningful efficiency gains in 30–45 days. Sustained scaling takes 3–4 months as we work through learning periods on new campaigns and creative.
Only intentionally and only when the math justifies it. There are categories where branded ads protect against competitor bidding; there are others where they cannibalise free traffic. We model the trade-off rather than defaulting.
Yes, properly. Most PMax accounts we inherit have no audience signals, no exclusions, no asset groups, and cannibalise existing campaigns. We rebuild around feed strategy, brand exclusions and asset-group structure that actually performs.
Yes. Many of our clients run an in-house performance team and use us for experienced strategy, creative production, feed work or specific campaign types like Shopping or YouTube.
Uddhavo works with clients from our Siliguri head office on CR Das Sarani. You get the same core team on calls, reporting and strategy whether you meet us in person or over video.
Yes, most new clients arrive with existing accounts. We audit what is already running, keep what performs, fix tracking, and rebuild only the parts that are costing you money.
Book a free 30-minute strategy call. We'll audit your current setup and share a 90-day plan, no obligation.
These are the live search phrasings this service already appears for across Siliguri, Darjeeling, Gangtok, Kalimpong, the Dooars and Kolkata. If you searched one of them to get here, this is the page that answers it.
Every phrasing below is a real query this page competes for, pulled from Search Console rather than a keyword tool.
Looking for the best Google Ads agency? Uddhavo works with owners, founders and marketing leads who want enquiries they can count, not dashboards they cannot read.
Our google ads practice serves clients across Siliguri, Jalpaiguri, Darjeeling, Kalimpong, Gangtok, Bagdogra, the Dooars and Kolkata, from single-location businesses to multi-city brands. The same specialist scopes the work, runs it and presents the results.
Reporting is monthly, plain-English, and tied to the numbers your accountant cares about.
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