Performance marketing is not Google Ads plus Meta Ads. It is a cross-channel discipline where strategy, tracking, creative, landing pages, lifecycle and attribution are run as a single system, with profit, not platform vanity, as the scoreboard. Uddhavo runs full-stack performance for ambitious brands that need a single accountable team across every paid channel.
Last updated · Reviewed by Manashi Majumder, Founder
A performance marketing agency plans, executes and measures performance marketing work on your behalf. Uddhavo scopes each performance marketing engagement around a single outcome, qualified enquiries, assigns a named specialist, and reports monthly on leads and revenue. Clients keep full ownership of every account, asset and dataset created.
Performance Marketing in India is priced by scope: the number of pages, campaigns, markets and creatives involved. Uddhavo quotes a fixed monthly fee after a free audit, keeps media spend separate from the fee, and publishes package scopes so you can compare like for like.
Most performance marketing programmes show early signal in the first 30 to 60 days, tracking setup, quick technical wins and first campaign data, with compounding results from month three onward once the measurement and creative feedback loop is running.
Strategy, execution, measurement and monthly reporting are all included: an audit, a documented 90-day plan, hands-on delivery by a named specialist, conversion tracking, and a plain-English monthly report tied to enquiries, calls and revenue.
Performance Marketing suits businesses with a repeatable offer and the capacity to handle more enquiries, hospitality, healthcare, education, real estate, retail, D2C and B2B manufacturing. If demand already exists in search or social, performance marketing makes that demand measurable.
Yes. Every ad account, analytics property, Business Profile, domain and content asset created during a performance marketing engagement is created in your name and stays with you if the engagement ends.
Book a free 30-minute call or email business@uddhavo.in. Uddhavo audits your current performance marketing setup, shares what is working and what is wasted, and returns a scoped proposal with deliverables, timelines and the metric each will move.
Most agencies sell performance marketing as 'we'll run your Google and Meta'. That is media buying, not performance marketing. Performance marketing is the discipline of using paid channels, alongside owned and earned ones, to acquire customers profitably and predictably, treating tracking, creative, landing pages, lifecycle, attribution and pricing as integrated levers rather than separate departments.
When this is done well, channels stop competing. Meta builds demand that Google captures. SEO compounds branded traffic that paid no longer has to buy. Email and SMS retention reduce the new-customer CAC the paid team has to hit. Margin and AOV are pulled into the optimisation equation, not assumed constants. The whole system is calibrated to one metric: profitable, scalable contribution margin.
Uddhavo's performance practice is built for brands that have outgrown a 'one channel specialist per platform' model and need a experienced, integrated team that owns the whole funnel. We run media, creative, landing pages, tracking and analytics in one room, with a single weekly stand-up and a single number we are accountable for.
We start with the unit economics. What is true contribution margin per order, per customer, per channel? What is the realistic blended CAC the business can sustain? Where does the LTV/CAC equation actually work? These numbers, not vanity ROAS, drive every targeting decision downstream.
Then we build the measurement stack: server-side tracking, deduplicated conversion events, offline data flowing back, and a lightweight media-mix model that triangulates platform self-attribution against post-purchase surveys and incrementality tests. Decisions stop being made on Meta's last-click claims.
Operationally, one weekly stand-up across all channels, one shared backlog of creative and landing-page tests, one dashboard, one written summary. The team is small, experienced and accountable, no junior pass-through, no 200-slide quarterly reviews.
An integrated team across every lever that drives profitable growth.
Google, Meta, YouTube, programmatic, native and affiliate, managed by experienced operators in one team.
Server-side tracking, CAPI, GA4, offline conversions and a lightweight MMM-lite to triangulate truth.
Static, motion and UGC creative produced on a sprint cadence, with hypotheses logged and learnings shared cross-channel.
Build, test and iterate landing pages, usually the highest-leverage place to lift ROAS.
Coordination with email/SMS retention to reduce blended CAC and lift LTV.
Weekly written stand-up, monthly business review with contribution-margin reporting, not vanity dashboards.
Account, tracking, creative and economic audit. Output: realistic CAC ceiling, channel-mix recommendation and rebuild plan.
Tracking rebuild, account restructures across channels, creative pipeline kickoff and landing-page testing framework.
Weekly operations across channels, fortnightly creative drops, monthly landing-page experiments.
Channel expansion, geo expansion, new offers and creative systems documented for ongoing scale.
D2C ecommerce
B2B SaaS
Mobile apps
Marketplaces
Education
Fintech
Healthcare
Travel
Subscription D2C brand at ~₹4Cr/month in paid spend
Three siloed agencies running Meta, Google and Programmatic with no shared dashboard, double-counted conversions and a contribution-margin trajectory trending negative.
Single integrated team across all paid channels, server-side tracking rebuild, deduplicated reporting, MMM-lite, landing-page testing programme and a fortnightly creative sprint shared across Meta and YouTube.
Illustrative case study representing typical outcomes for similar engagements. Specific client names withheld for confidentiality.
Performance engagements are scoped around the size and complexity of the operation, number of channels, creative volume, tracking work and reporting cadence. We typically structure as a experienced retainer with optional performance-linked components once a baseline is established.
A discovery call plus a paid diagnostic is the entry point. You get a written analysis of where margin is leaking, where the realistic upside lives and the proposed engagement shape, to engage or not.
Brands our team has worked on in previous agency and in-house roles
Shown as team experience, not as Uddhavo client engagements.
Clients we deliver search, performance media, web and automation work for, plus brands our team worked on before Uddhavo, listed separately. See the case studies.
Who leads this work
Every engagement is scoped and reviewed by Manashi Majumder, who founded Uddhavo in Siliguri to give Indian businesses the kind of search, performance and web execution usually reserved for metro budgets. She has led digital programmes for 150+ brands across healthcare, hospitality, education, real estate, retail and D2C, and still sits on strategy calls herself.
That means the person setting your strategy is the same person accountable for the numbers in your monthly review. No pitch team handing you to juniors after signature.
Read Manashi's full profile on About → FounderFour properties paying more to OTAs than to their own marketing. We rebuilt every Google Business Profile, added intent-specific landing pages, re-platformed the booking journey and layered paid media on the organic gains.
Inconsistent lead flow and no lifecycle messaging. We restructured Google Ads around high-intent local search, built course-specific landing pages and deployed a lead-to-enrolled WhatsApp and email sequence.
“Uddhavo rebuilt our digital presence from scratch, website, SEO, Google Ads, the lot. Direct bookings are up 3.4× and we finally stopped depending on OTAs for every reservation.”
“Three months in and we had to expand our reception team. The lead quality from their local SEO and Meta Ads work is genuinely the best we've seen.”
“Walk-ins from Google searches doubled in six months. Footfall during Dhanteras was our best ever. Local SEO done right.”
Paid media buys impressions and clicks. Performance marketing is the discipline that wraps paid with tracking, creative, landing pages, lifecycle and attribution and optimises the whole system for profit, not just channel-level metrics.
Yes, YouTube, programmatic display, native (Outbrain, Taboola), affiliate, and emerging channels where the audience and economics make sense for the brand.
It depends on margin, LTV, payback expectations and category competition. We start by modelling the CAC ceiling that the business can sustain profitably, then engineer the funnel to hit it.
If you have an existing team, we coordinate tightly. If you need lifecycle as part of the engagement, we can scope it in or recommend specialist partners.
We blend platform self-attribution, GA4, post-purchase surveys, and lightweight media-mix modelling. No single source of truth gets the answer right alone.
Yes, where the economics support it. We will not scale spend that is destroying contribution margin just to hit a top-line number, and we will tell you when that is the case.
Most clients work with us for 12+ months. The first quarter is foundations and quick wins; the real compounding shows up in quarters 2–4 as the system matures.
Frequently. We embed alongside in-house performance, brand and creative teams and slot into whatever the org gap is, strategy, creative, specific channels, tracking, or full ownership.
A live dashboard you can open any day, plus a weekly stand-up and a monthly review. We report on leads, calls, bookings and revenue for your performance marketing work, not impressions.
A free 30-minute strategy call. We audit your current position, show you where enquiries are leaking, and hand over a 90-day roadmap before you commit to anything.
Book a free 30-minute strategy call. We'll audit your current setup and share a 90-day plan, no obligation.
As a Performance Marketing agency, we run search, paid media, social, web and AI systems in-house, so the specialists who plan the work are the ones who execute it.
Our performance marketing practice serves clients across Siliguri, Jalpaiguri, Darjeeling, Kalimpong, Gangtok, Bagdogra, the Dooars and Kolkata, from single-location businesses to multi-city brands. The same specialist scopes the work, runs it and presents the results.
You keep ownership of every ad account, analytics property and business profile we touch.
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