Welcome flows, abandoned-cart, post-purchase, winback, broadcasts and segmented campaigns, engineered to make email your most profitable revenue channel.
Last updated · Reviewed by Manashi Majumder, Founder
A email marketing agency plans, executes and measures email marketing work on your behalf. Uddhavo scopes each email marketing engagement around a single outcome, qualified enquiries, assigns a named specialist, and reports monthly on leads and revenue. Clients keep full ownership of every account, asset and dataset created.
Email Marketing in India is priced by scope: the number of pages, campaigns, markets and creatives involved. Uddhavo quotes a fixed monthly fee after a free audit, keeps media spend separate from the fee, and publishes package scopes so you can compare like for like.
Most email marketing programmes show early signal in the first 30 to 60 days, tracking setup, quick technical wins and first campaign data, with compounding results from month three onward once the measurement and creative feedback loop is running.
Strategy, execution, measurement and monthly reporting are all included: an audit, a documented 90-day plan, hands-on delivery by a named specialist, conversion tracking, and a plain-English monthly report tied to enquiries, calls and revenue.
Email Marketing suits businesses with a repeatable offer and the capacity to handle more enquiries, hospitality, healthcare, education, real estate, retail, D2C and B2B manufacturing. If demand already exists in search or social, email marketing makes that demand measurable.
Yes. Every ad account, analytics property, Business Profile, domain and content asset created during a email marketing engagement is created in your name and stays with you if the engagement ends.
Book a free 30-minute call or email business@uddhavo.in. Uddhavo audits your current email marketing setup, shares what is working and what is wasted, and returns a scoped proposal with deliverables, timelines and the metric each will move.
Email and lifecycle messaging routinely generate 25–40% of D2C revenue when done seriously, and 2–5% when done as 'send a newsletter sometimes.' The difference is operating discipline: flows that fire automatically, segmentation that uses real behaviour, broadcasts that respect attention, and deliverability hygiene that keeps you out of spam.
Uddhavo builds and operates lifecycle programmes across Klaviyo, Mailchimp, ActiveCampaign, HubSpot and custom stacks. Strategy, design, copy, segmentation, deliverability, owned end to end.
Flows first, broadcasts second. Welcome, browse-abandon, cart-abandon, post-purchase, winback and replenishment flows make money while you sleep. Get those right before you obsess over weekly newsletters.
Segmentation is the lever most brands ignore. Sending different messages to different cohorts unlocks 2–4× revenue without sending more email.
A experienced email marketing programme, run as a discipline, not a deliverable list.
Map of every trigger, segment and message, current and proposed.
Welcome, cart-abandon, post-purchase, winback, replenishment, VIP and re-engagement flows built and optimised.
Editorial-grade newsletters and promotional sends, designed and copy-written for your brand.
Behaviour-based, predicted-LTV and propensity segments wired into every send.
Sender authentication (SPF, DKIM, DMARC), list cleaning, IP warming and inbox-placement monitoring.
Subject lines, content, send times and offers, continuous testing with weekly reporting.
Deep-dive audit of your category, audience and current email marketing performance. Output: a prioritised roadmap with KPI targets.
Strategy, creative direction and the operating cadence. Approval, sign-off, and a clear definition of done.
Weekly sprints. Experienced operators execute; you see the work, the dashboard, and the impact in real time.
Continuous experimentation, refreshes and expansion into adjacent opportunities once the foundation compounds.
D2C ecommerce
B2B SaaS
Hospitality
Education
Wellness
Subscription
Marketplaces
Professional services
D2C brand on Klaviyo using 12% of platform capability
Email = 6% of revenue. Welcome flow had 2 emails, no cart-abandon, no segmentation, broadcasts going to entire list.
Built 9 core flows, segmented list into 12 behavioural cohorts, redesigned templates, rebuilt deliverability, ran a 30-day testing sprint.
Illustrative case study representing typical outcomes for similar engagements. Specific client names withheld for confidentiality.
Every email marketing engagement is scoped to the outcome you need, not a package off a rate card. We share a transparent investment band on our first call once we understand the work.
Most clients start with a 90-day sprint, then graduate to a retainer once the operating rhythm is proven and the KPIs are moving.
Brands our team has worked on in previous agency and in-house roles
Shown as team experience, not as Uddhavo client engagements.
Clients we deliver search, performance media, web and automation work for, plus brands our team worked on before Uddhavo, listed separately. See the case studies.
Who leads this work
Every engagement is scoped and reviewed by Manashi Majumder, who founded Uddhavo in Siliguri to give Indian businesses the kind of search, performance and web execution usually reserved for metro budgets. She has led digital programmes for 150+ brands across healthcare, hospitality, education, real estate, retail and D2C, and still sits on strategy calls herself.
That means the person setting your strategy is the same person accountable for the numbers in your monthly review. No pitch team handing you to juniors after signature.
Read Manashi's full profile on About → FounderFour properties paying more to OTAs than to their own marketing. We rebuilt every Google Business Profile, added intent-specific landing pages, re-platformed the booking journey and layered paid media on the organic gains.
Inconsistent lead flow and no lifecycle messaging. We restructured Google Ads around high-intent local search, built course-specific landing pages and deployed a lead-to-enrolled WhatsApp and email sequence.
“Uddhavo rebuilt our digital presence from scratch, website, SEO, Google Ads, the lot. Direct bookings are up 3.4× and we finally stopped depending on OTAs for every reservation.”
“Three months in and we had to expand our reception team. The lead quality from their local SEO and Meta Ads work is genuinely the best we've seen.”
“Walk-ins from Google searches doubled in six months. Footfall during Dhanteras was our best ever. Local SEO done right.”
Klaviyo, Mailchimp, ActiveCampaign, HubSpot, Customer.io and custom stacks. We work in yours; we don't push a platform for kickbacks.
Welcome, browse-abandon, cart-abandon, post-purchase, winback. After those: replenishment, VIP, anniversary and re-engagement.
More often than most brands fear, but to better-segmented lists. Frequency follows segmentation, not the other way around.
Yes, we run those as part of lifecycle too, including consent capture and compliance.
SPF/DKIM/DMARC, list hygiene, engagement segmentation, warmup and inbox-placement monitoring. We treat deliverability as continuous, not setup.
Yes, onboarding, activation, expansion and churn-prevention flows for SaaS and services.
Scope drives cost, so we quote after a free audit rather than publishing a flat rate. In the audit we map what email marketing work actually needs, what it should return, and the smallest starting scope that can prove results.
Strategy, execution, tracking and reporting. For email marketing that means research, build or optimisation, conversion tracking, a live dashboard, weekly stand-ups and a monthly review of what to scale or stop.
A named specialist plus a lead strategist, both reachable directly. Uddhavo does not pass email marketing accounts to a rotating pool of junior handlers after the pitch.
Uddhavo works with clients from our Siliguri head office on CR Das Sarani. You get the same core team on calls, reporting and strategy whether you meet us in person or over video.
Book a free 30-minute strategy call. We'll audit your current setup and share a 90-day plan, no obligation.
As a Email Marketing agency, we run search, paid media, social, web and AI systems in-house, so the specialists who plan the work are the ones who execute it.
Our email marketing practice serves clients across Siliguri, Jalpaiguri, Darjeeling, Kalimpong, Gangtok, Bagdogra, the Dooars and Kolkata, from single-location businesses to multi-city brands. The same specialist scopes the work, runs it and presents the results.
You keep ownership of every ad account, analytics property and business profile we touch.
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