Shopify is the fastest way to launch a serious ecommerce business, and the fastest way to ceiling its growth if it is built carelessly. Uddhavo builds Shopify and Shopify Plus stores for D2C brands that take design, performance, CRO and SEO seriously and want a stack they can grow into, not out of.
Last updated · Reviewed by Manashi Majumder, Founder
A shopify agency plans, executes and measures shopify work on your behalf. Uddhavo scopes each shopify engagement around a single outcome, qualified enquiries, assigns a named specialist, and reports monthly on leads and revenue. Clients keep full ownership of every account, asset and dataset created.
Shopify in India is priced by scope: the number of pages, campaigns, markets and creatives involved. Uddhavo quotes a fixed monthly fee after a free audit, keeps media spend separate from the fee, and publishes package scopes so you can compare like for like.
Most shopify programmes show early signal in the first 30 to 60 days, tracking setup, quick technical wins and first campaign data, with compounding results from month three onward once the measurement and creative feedback loop is running.
Strategy, execution, measurement and monthly reporting are all included: an audit, a documented 90-day plan, hands-on delivery by a named specialist, conversion tracking, and a plain-English monthly report tied to enquiries, calls and revenue.
Shopify suits businesses with a repeatable offer and the capacity to handle more enquiries, hospitality, healthcare, education, real estate, retail, D2C and B2B manufacturing. If demand already exists in search or social, shopify makes that demand measurable.
Yes. Every ad account, analytics property, Business Profile, domain and content asset created during a shopify engagement is created in your name and stays with you if the engagement ends.
Book a free 30-minute call or email business@uddhavo.in. Uddhavo audits your current shopify setup, shares what is working and what is wasted, and returns a scoped proposal with deliverables, timelines and the metric each will move.
Shopify dominates D2C ecommerce because the trade-offs are right for most brands: a hosted, secure, scalable backend with an ecosystem of payment, shipping, marketing and operations apps that would take years to build in-house. The platform handles the boring-but-critical parts (PCI compliance, uptime, payment infrastructure) so brands can focus on product, brand and growth.
Where Shopify stores go wrong is the theme and app layer. A popular off-the-shelf theme loaded with 15 apps quickly becomes a slow, conversion-leaking, SEO-throttled experience. Page weights balloon. INP collapses on mobile. App scripts conflict. Customisation becomes painful. CRO experiments slow to a crawl.
Uddhavo builds Shopify stores with the same engineering discipline we'd apply to a custom React build: lean themes, audited app stacks, performance budgets, proper schema and a clear path to headless if and when the brand outgrows Liquid. We work in Shopify, Shopify Plus and headless setups (Hydrogen, Next.js + Storefront API) depending on what's actually right for the brand.
Custom themes built on Online Store 2.0 with reusable sections and metaobjects modelled around your actual merchandising needs. No bloated multipurpose theme. App stack audited and minimised. Third-party scripts deferred or proxied where possible. Performance budget agreed at design.
Conversion architecture is woven through: PDP layout, social proof placement, cart and checkout flows, upsell logic, mobile-first navigation, sticky CTAs and friction reduction. We design for the highest-volume buyer path first, not the homepage.
SEO is built in: schema (Product, Offer, Review, BreadcrumbList), category page architecture, faceted-nav rules, blog/content integration, internal-link patterns and Core Web Vitals targets. We work directly with our SEO team during build so launch happens with rankings protected, not eroded.
Themes, headless, apps, replatforms, performance and care.
Lean OS 2.0 themes with reusable sections, metaobjects and a content model built for your merchandising.
Hydrogen, Next.js or Remix front-ends on the Shopify Storefront API where performance and customisation needs justify it.
Migrations from WooCommerce, Magento, BigCommerce, custom builds and other Shopify themes, with SEO protected end-to-end.
Custom Shopify apps, integrations to ERP/PIM/CRM/marketing stacks, B2B portals, subscription logic and loyalty programmes.
Continuous A/B and multivariate testing on PDPs, PLPs, cart and checkout, usually the highest-ROI ongoing work for D2C.
Ongoing Core Web Vitals work, app-stack hygiene, schema maintenance and SEO partnership with content and link teams.
Merchandising, content model, conversion architecture and SEO mapping documented and signed off.
Brand-aligned design system and component library built around the highest-volume buyer paths.
Theme or headless build with performance budgets, schema, integrations and CRO instrumentation.
Monitored launch, CRO testing programme and optional ongoing performance/SEO retainer.
Fashion & apparel
Beauty & cosmetics
Home & decor
Food & beverage
Wellness & supplements
Electronics
Subscription D2C
B2B (Shopify Plus)
Premium home & lifestyle D2C brand on a popular paid theme
Mobile LCP at 4.8s, 22 apps installed, PDP conversion rate 1.1% versus category benchmark 2.4%, and rankings stagnant despite content investment.
Custom OS 2.0 theme replacing the paid theme, app audit removing 9 apps and replacing 4 with custom Liquid, PDP redesign with social-proof and trust elements, schema rebuild and a structured CRO testing programme on the new build.
Illustrative case study representing typical outcomes for similar engagements. Specific client names withheld for confidentiality.
Shopify builds are fixed-scope projects priced against the design and engineering effort. Replatforms and headless builds are scoped separately to reflect the additional architecture work involved.
CRO and performance retainers are sized to the volume of tests and tickets shipped per month. Most clients pair an initial build with an ongoing retainer once trading volume justifies it.
Brands our team has worked on in previous agency and in-house roles
Shown as team experience, not as Uddhavo client engagements.
Clients we deliver search, performance media, web and automation work for, plus brands our team worked on before Uddhavo, listed separately. See the case studies.
Who leads this work
Every engagement is scoped and reviewed by Manashi Majumder, who founded Uddhavo in Siliguri to give Indian businesses the kind of search, performance and web execution usually reserved for metro budgets. She has led digital programmes for 150+ brands across healthcare, hospitality, education, real estate, retail and D2C, and still sits on strategy calls herself.
That means the person setting your strategy is the same person accountable for the numbers in your monthly review. No pitch team handing you to juniors after signature.
Read Manashi's full profile on About → FounderFour properties paying more to OTAs than to their own marketing. We rebuilt every Google Business Profile, added intent-specific landing pages, re-platformed the booking journey and layered paid media on the organic gains.
Inconsistent lead flow and no lifecycle messaging. We restructured Google Ads around high-intent local search, built course-specific landing pages and deployed a lead-to-enrolled WhatsApp and email sequence.
“Uddhavo rebuilt our digital presence from scratch, website, SEO, Google Ads, the lot. Direct bookings are up 3.4× and we finally stopped depending on OTAs for every reservation.”
“Three months in and we had to expand our reception team. The lead quality from their local SEO and Meta Ads work is genuinely the best we've seen.”
“Walk-ins from Google searches doubled in six months. Footfall during Dhanteras was our best ever. Local SEO done right.”
Shopify covers most brands beautifully. Plus pays off when you need checkout customisation, B2B alongside D2C, multi-storefront, very high order volume or specific compliance/SLAs. We will tell you honestly which suits where you are.
Paid themes get you launched fast and work fine for early-stage brands. For brands serious about performance, brand and conversion, a lean custom theme pays for itself quickly in faster experiments and better Core Web Vitals.
Only when the performance or customisation pain on Liquid is real and the engineering bench can support it. Headless adds genuine complexity. For most brands the better path is a well-built OS 2.0 theme; for a subset, headless is transformative.
Yes. Public and private apps, embedded admin UIs, custom checkout extensions (where Plus permits), and integrations to ERPs, PIMs, CRMs and marketing stacks.
Yes, with proper redirect mapping, schema migration, content audit and monitored launch. We have led replatforms onto Shopify with zero traffic loss; the process is repeatable when discipline is enforced.
Most are placebo. Real performance comes from theme architecture, app discipline, script deferral and image strategy, not magic plugins. We will audit and fix the root causes.
Yes. We run continuous A/B testing on PDPs, PLPs, cart and checkout, with shared dashboards and a written summary of every test cycle.
Yes. Integrations with logistics, ERP, PIM, CRM, lifecycle (Klaviyo, Mailchimp, MoEngage), reviews (Yotpo, Judge.me), loyalty and subscription apps are part of our standard work.
A named specialist plus a lead strategist, both reachable directly. Uddhavo does not pass shopify accounts to a rotating pool of junior handlers after the pitch.
Uddhavo works with clients from our Siliguri head office on CR Das Sarani. You get the same core team on calls, reporting and strategy whether you meet us in person or over video.
Book a free 30-minute strategy call. We'll audit your current setup and share a 90-day plan, no obligation.
Looking for the best Shopify agency? Uddhavo works with owners, founders and marketing leads who want enquiries they can count, not dashboards they cannot read.
Our shopify practice serves clients across Siliguri, Jalpaiguri, Darjeeling, Kalimpong, Gangtok, Bagdogra, the Dooars and Kolkata, from single-location businesses to multi-city brands. The same specialist scopes the work, runs it and presents the results.
Reporting is monthly, plain-English, and tied to the numbers your accountant cares about.
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