SEO • Reputation Management

    Online Reputation Management that Protects and Compounds Trust

    Review velocity, response playbooks, search-result control and crisis response, for brands whose first impression is a Google search.

    Last updated · Reviewed by Manashi Majumder, Founder

    Your reputation is what Google shows when someone searches your name

    Before a buyer talks to you, they Google you. What they find, reviews, ratings, news, social posts, the first page of branded search, decides whether the conversation ever starts. Reputation is not optional; the only choice is whether you manage it deliberately or let it happen to you.

    Uddhavo runs ORM as an always-on system: review acquisition and response, search-result control, monitoring and crisis response. Built for brands whose growth depends on being trusted.

    How we approach ORM

    Build velocity, then respond fast. Most ratings problems are solved by getting more happy customers to review you, not by hiding the unhappy ones. Velocity drowns noise honestly.

    Own page one of branded search. Owned properties, structured data, content and PR push down weak results and elevate the assets that build trust.

    What's included in our Reputation Management engagement

    A experienced reputation management programme, run as a discipline, not a deliverable list.

    Reputation audit

    Audit of every public surface that affects buyer trust, Google, social, news, forums, AI engines.

    Review acquisition system

    Automated, compliant review-request flows across Google, Trustpilot, industry-specific platforms.

    Response playbooks

    On-brand, fast responses to positive and negative reviews with escalation paths.

    Page-one branded search control

    Owned properties, schema, PR and content engineered to control your first page of search results.

    Continuous monitoring

    Alerts on mentions, sentiment shifts, review spikes and competitor activity.

    Crisis response

    Pre-built playbooks and active support when negative news, reviews or social escalations happen.

    Our process

    01

    Discover

    Deep-dive audit of your category, audience and current reputation management performance. Output: a prioritised roadmap with KPI targets.

    02

    Design

    Strategy, creative direction and the operating cadence. Approval, sign-off, and a clear definition of done.

    03

    Deliver

    Weekly sprints. Experienced operators execute; you see the work, the dashboard, and the impact in real time.

    04

    Defend & grow

    Continuous experimentation, refreshes and expansion into adjacent opportunities once the foundation compounds.

    Reputation Management for serious categories

    Healthcare

    Hospitality

    Education

    Professional services

    Real estate

    Restaurants

    Finance

    Local services

    Illustrative case study

    Healthcare group with a 3.2★ average dragging new patient bookings

    Challenge

    10 locations, average rating 3.2, no response strategy, no acquisition flow, founder convinced 'people only leave reviews when angry.'

    Strategy

    Deployed post-visit review automation, response playbook with 24-hour SLA, removed policy-violating reviews via proper channels, refreshed branded-search content.

    Results

    • Average rating from 3.2★ to 4.6★ in 7 months
    • Review velocity 9× baseline
    • Branded-search CTR +44%
    • New-patient bookings +63% year-on-year

    Illustrative case study representing typical outcomes for similar engagements. Specific client names withheld for confidentiality.

    How we price reputation management engagements

    Every reputation management engagement is scoped to the outcome you need, not a package off a rate card. We share a transparent investment band on our first call once we understand the work.

    Most clients start with a 90-day sprint, then graduate to a retainer once the operating rhythm is proven and the KPIs are moving.

    Clients we work with

    Brands that grow with us

    Ashika Group logo
    Ashika Group
    Turopia logo
    Turopia
    Anotek logo
    Anotek
    Pioneer Property logo
    Pioneer Property
    Srijan Realty logo
    Srijan Realty
    Berger logo
    Berger
    Wow! Momo logo
    Wow! Momo
    SP Packers and Logistics logo
    SP Packers and Logistics
    Mayoor School Siliguri logo
    Mayoor School Siliguri
    Pixel Point Event Management logo
    Pixel Point Event Management
    Vibahao.com logo
    Vibahao.com
    Nexxt logo
    Nexxt

    Clients we deliver search, performance media, web and automation work for. See the case studies.

    Manashi Majumder, Founder & CEO of Uddhavo Digital Marketing Agency, Siliguri

    Who leads this work

    Led by Manashi Majumder, Founder & CEO of Uddhavo

    Every engagement is scoped and reviewed by Manashi Majumder, who founded Uddhavo in Siliguri to give Indian businesses the kind of search, performance and web execution usually reserved for metro budgets. She has led digital programmes for 150+ brands across healthcare, hospitality, education, real estate, retail and D2C, and still sits on strategy calls herself.

    That means the person setting your strategy is the same person accountable for the numbers in your monthly review. No pitch team handing you to juniors after signature.

    Read Manashi's full profile on About → Founder

    Real results we have delivered

    North Bengal hospitality group, local SEO, GBP & performance media

    Four properties paying more to OTAs than to their own marketing. We rebuilt every Google Business Profile, added intent-specific landing pages, re-platformed the booking journey and layered paid media on the organic gains.

    • +312% organic sessions in 9 months
    • 4.1× direct booking revenue year on year
    • −28 points OTA dependency
    • Top-3 Map Pack across all four properties

    North Bengal education institute, Google Ads, web & lifecycle

    Inconsistent lead flow and no lifecycle messaging. We restructured Google Ads around high-intent local search, built course-specific landing pages and deployed a lead-to-enrolled WhatsApp and email sequence.

    • −42% cost per qualified lead
    • +138% counselling show-up rate
    • 3.6× enrolments versus the previous batch
    • 100% of cohorts filled across two intakes

    View all case studies →

    What clients say

    “Uddhavo rebuilt our digital presence from scratch, website, SEO, Google Ads, the lot. Direct bookings are up 3.4× and we finally stopped depending on OTAs for every reservation.”
    Arnab SenFounder, Himalayan Trails Hospitality, Siliguri
    “Three months in and we had to expand our reception team. The lead quality from their local SEO and Meta Ads work is genuinely the best we've seen.”
    Dr. Priya MukherjeeMarketing Head, Northland Medicare, Siliguri
    “Walk-ins from Google searches doubled in six months. Footfall during Dhanteras was our best ever. Local SEO done right.”
    Nitin BansalDirector, Bansal Jewellers, Siliguri

    Read all client testimonials →

    Frequently asked questions

    Can you remove negative reviews?+

    Only those that violate platform policy (impersonation, conflicts of interest, off-topic, etc.). We file removal requests properly, never fake or fraudulent ones.

    Can you respond to reviews for us?+

    Yes, within agreed brand voice and SLAs, with sensitive cases escalated to you.

    How long until ratings improve?+

    Velocity changes ratings fastest. Most clients see meaningful average-rating lift within 60–90 days.

    Do you handle crisis events?+

    Yes, with pre-built playbooks and on-call support during active escalations.

    Can you control what Google shows for our brand name?+

    Largely, yes, through a combination of owned properties, schema, PR and search-result-feature optimisation.

    Is this just SEO?+

    It overlaps with SEO but the discipline is different, trust, velocity and crisis are first-class concerns.

    How do I choose the best reputation management company?+

    Ask for named client outcomes, live dashboard access, and who actually does the work day to day. Uddhavo has served 150+ brands, holds a 4.5★ Google rating, and shares reporting access from week one.

    Will I own my reputation management accounts and data?+

    Always. Ad accounts, analytics, search console, CRM and any website we build stay in your name. If you ever leave Uddhavo, everything built for your reputation management programme stays with you.

    What results have you delivered with reputation management?+

    Published on our case studies page: a North Bengal hospitality group grew organic sessions 312% in nine months, and an education client cut cost per qualified lead by 42%. We only quote work we have actually done.

    How long before reputation management starts showing results?+

    Paid channels produce measurable data inside 2–4 weeks. Organic and content-led reputation management work usually shows meaningful movement in 60–90 days and compounds from there, reviewed in weekly stand-ups.

    Ready to take control of your reputation?

    Book a free 30-minute strategy call. We'll audit your current setup and share a 90-day plan, no obligation.

    Reputation Management services for Indian brands

    Uddhavo is a Reputation Management agency built around one question: how many qualified enquiries did this month's work actually produce?

    Our reputation management practice serves clients across Siliguri, Jalpaiguri, Darjeeling, Kalimpong, Gangtok, Bagdogra, the Dooars and Kolkata, from single-location businesses to multi-city brands. The same specialist scopes the work, runs it and presents the results.

    We will tell you honestly when a channel is not worth your budget yet, that is why clients stay.

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