Real work. Real revenue.
A selection of growth engagements across Siliguri, Kolkata, Darjeeling, Sikkim and the wider North-East, spanning hospitality, D2C, real estate, education and travel. Every result below is measured against revenue, not impressions.
From OTA-dependent to direct-booking-led for a 4-property hospitality group in Siliguri.
An established Siliguri hospitality brand was paying OTAs more than its own marketing team. We rebuilt direct discovery from the ground up, Local SEO, GBP, performance and a high-converting website, and shifted the demand curve back to owned channels.
The challenge
82% OTA dependency, branded search ceded to aggregators, and inconsistent Google Business Profiles across 4 properties in Siliguri and surrounding North Bengal hubs.
Our approach
- 01Standardised and optimised all 4 Google Business Profiles with weekly posts and a review-acquisition system.
- 02Built city- and intent-specific landing pages targeting 'hotels in Siliguri', 'best resort near Siliguri' and adjacent terms.
- 03Re-platformed the booking journey with a faster stack, schema-rich property pages and direct-booking CTAs.
- 04Layered Google and Meta performance campaigns on top of organic and Map Pack momentum.
Organic sessions in 9 months
Direct booking revenue YoY
OTA dependency reduction
Map Pack across all properties
A Kolkata ed-tech brand swapped three rented platforms for one owned platform, with iOS and Android apps built around streaks and attendance.
The founders wanted the habit mechanics of Snapchat streaks and Apple Watch activity rings applied to learning. We built the backend, admin console, payments and both mobile apps so content, payments, attendance and streaks finally lived in one system they own outright.
The challenge
Content sat on one SaaS tool, payments on another and attendance in spreadsheets. Nothing shared a learner record, per-seat and commission pricing scaled with growth, and the differentiating engagement mechanic was impossible to build on rented platforms.
Our approach
- 01Built a custom backend with a single learner record spanning content, payments, attendance and progress.
- 02Implemented streaks and daily activity rings so lesson completion carried the same habit pull as a fitness app.
- 03Shipped native iOS and Android apps on the same API, with offline lesson access for low-bandwidth users.
- 04Added in-app payments, an admin console for publishing and refunds, and cohort-level engagement analytics.
Rented platforms consolidated
Apps launched on one owned backend
Revenue share on course sales
Source code and data ownership
Doubling D2C revenue for a Kolkata beauty brand without a single rupee of extra ad spend.
A respected Kolkata D2C beauty brand had healthy traffic and stagnant revenue. We rebuilt the PDP, redesigned checkout, deployed a serious creative pipeline and turned the funnel into a compounding revenue engine.
The challenge
1.4% site-wide conversion, AOV stuck at ₹780, paid CAC climbing month over month. Founder convinced 'D2C just isn't profitable in beauty.'
Our approach
- 01Full conversion audit across PDP, collection, cart and checkout, prioritised 18-test backlog.
- 02Redesigned PDP with new social proof, bundles and stock urgency; removed 4 friction points from checkout.
- 03Shipped 40+ performance creatives across Meta in month one to break creative fatigue.
- 04Launched ecommerce SEO programme to defend non-branded organic demand.
Conversion rate (up from 1.4%)
Average order value
Blended Meta ROAS
Revenue from organic search
Repositioning a Darjeeling boutique resort group from generic to category-leading.
A long-running boutique resort group in Darjeeling was being out-marketed by newer, sharper competitors. We rebuilt the brand, the website and the SEO foundation, and the booking curve followed.
The challenge
Outdated identity, slow website, weak rankings for hill-station travel intent. Direct enquiries flat for three consecutive seasons.
Our approach
- 01Repositioning workshop and a refreshed visual identity rolled out across web, social and on-property collateral.
- 02Rebuilt website on a fast stack with schema, photography direction and conversion-led booking journey.
- 03Launched SEO programme targeting 'Darjeeling resorts', 'honeymoon hotels in Darjeeling' and high-intent cluster terms.
- 04Activated Google Business Profile management with weekly posts and review velocity.
Organic traffic in 8 months
Direct enquiries vs. last season
Rankings on 22 high-intent terms
Average rating across listings
Turning a premier Sikkim tour operator into the default search result for North-East travel.
A trusted Sikkim tour operator was invisible on Google despite years of operating excellence. We built an editorial-grade content estate, locked down Local SEO and made the brand the obvious organic choice for North-East travel.
The challenge
Strong word-of-mouth, almost zero organic. Competing against aggregators and OTAs that ranked for every commercial query in Sikkim, Gangtok and Pelling.
Our approach
- 01Built 28 itinerary and destination pages targeting head and long-tail Sikkim travel queries.
- 02Refreshed all city-level and intent-level GBP profiles with weekly posts and review velocity.
- 03Shipped digital-PR campaign for backlinks from travel publications.
- 04Internal linking architecture rebuilt to consolidate topical authority on 'Sikkim travel'.
Organic sessions in 12 months
Top-10 keywords in Sikkim travel
Organic enquiries vs. baseline
For 'Sikkim tour packages' (regional)
Filling cohorts for a North Bengal education institute through performance + lifecycle.
A respected North Bengal coaching institute was struggling to fill seats outside word-of-mouth. We built a high-intent Google Ads engine, paired it with a lifecycle email/WhatsApp programme and the funnel started compounding.
The challenge
Inconsistent lead flow, low show-up rate for counselling, lifecycle messaging non-existent. Founders considering scaling back to a single course.
Our approach
- 01Restructured Google Ads around high-intent search terms across Siliguri and North Bengal towns.
- 02Built landing pages per course with social proof, structured data and clear next steps.
- 03Deployed a 9-message email + WhatsApp lifecycle from lead to enrolled.
- 04Instrumented a CRM dashboard with cost-per-enrolled-student and channel attribution.
Cost per qualified lead
Counselling show-up rate
Enrolments vs. previous batch
Of cohorts filled in 2 batches
Selling a premium Kolkata real-estate launch out months ahead of schedule.
A premium Kolkata real-estate developer was launching a flagship tower into a noisy market. We engineered a Meta-led demand engine with serious creative output and a CRM that didn't drop a single lead.
The challenge
Crowded launch window, generic creatives, lead-to-site-visit drop-off of 71%. Sales head needed measurable demand, not just impressions.
Our approach
- 01Built creative system around lifestyle, location and investment angles, 50+ creatives in launch month.
- 02Layered video walk-throughs, virtual-tour CTAs and price-list lead magnets across Meta.
- 03Re-engineered CRM and WhatsApp routing for under-5-minute speed-to-lead.
- 04Weekly creative and audience reviews tied directly to site-visit and booking outcomes.
Cost per site visit
Qualified leads vs. previous launch
Phase 1 inventory ahead of schedule
Speed-to-lead average
Building a category-of-one D2C tea brand from Darjeeling to nationwide.
A storied Darjeeling tea estate was launching a D2C brand against entrenched competitors. We built the brand, the Shopify storefront and the SEO foundation that took it from a regional name to a national one.
The challenge
Beautiful product, undifferentiated brand, no D2C infrastructure, zero organic. Founder competing on price against legacy giants.
Our approach
- 01Repositioned brand around estate provenance and a category-of-one ritual narrative.
- 02Built a fast, brand-true Shopify storefront with subscription and gifting flows.
- 03Launched SEO around 'Darjeeling tea online', 'first-flush' and high-intent cluster terms.
- 04Influencer activations across food and lifestyle creators with whitelisting rights baked in.
D2C revenue in year one
Revenue from subscription within 6 months
For 'Darjeeling tea online' family
Distribution within 9 months
Want results like these for your brand?
Book a free 30-minute strategy call. We'll listen, audit, and recommend honestly.
Ready to grow
your business?
Tell us about your project and we'll reach out within 4 hours.
Prefer to reach out directly?
WhatsApp / Phone
📱 +91 78668 16913Office
CR Das Sarani, SiliguriWest Bengal 734006
Explore more on Uddhavo
Hand-picked services, location pages and articles to help you go deeper on what matters most to your business.
Related Services
Where We Work
Related Reading
Questions about our work and results
Are these case study numbers real?+
Yes. Every figure comes from client analytics, ad accounts or booking systems. We do not publish projected or illustrative numbers.
Can you share references from these clients?+
For most engagements, yes. We ask the client first and connect you directly for a candid conversation.
Do you have case studies in my industry?+
We have published work across hospitality, education, ed-tech, D2C, real estate and healthcare. Ask us on a call and we will share the closest match.
How long did these results take?+
Most published outcomes were measured over six to twelve months. Paid-media results appear sooner; organic and Map Pack gains build over quarters.
What was the biggest driver in these projects?+
Usually fixing conversion and tracking before scaling spend. Most inherited accounts were losing qualified demand before the enquiry was ever recorded.
Do you work with businesses outside Siliguri?+
Yes — Kolkata, Darjeeling, Gangtok, the Dooars, Sikkim and the rest of India, plus international clients across 24+ countries.
Can you replicate these results for us?+
No agency can promise identical outcomes. What we can do is show the method, audit your position honestly, and tell you where the realistic upside sits.
Do you build the websites and apps in these case studies?+
Yes. Websites, custom backends, CRMs and native iOS and Android apps are built by our in-house engineering team.
What reporting do clients get during a project?+
A live dashboard, a weekly stand-up and a monthly written review covering what moved, what did not, and what changes next.
How do we get a proposal like these projects?+
Book a free 30-minute strategy call. You leave with an audit and a prioritised roadmap regardless of whether we work together.