Branding · Shopify · SEO
Building a category-of-one D2C tea brand from Darjeeling to nationwide.
A storied Darjeeling tea estate was launching a D2C brand against entrenched competitors. We built the brand, the Shopify storefront and the SEO foundation that took it from a regional name to a national one.
Darjeeling & Assam Tea D2C Brand, Darjeeling, North-East India
+372%
D2C revenue in year one
31%
Revenue from subscription within 6 months
#1-#3
For 'Darjeeling tea online' family
Pan-India
Distribution within 9 months
The challenge
Beautiful product, undifferentiated brand, no D2C infrastructure, zero organic. Founder competing on price against legacy giants.
What we did
- —Repositioned brand around estate provenance and a category-of-one ritual narrative.
- —Built a fast, brand-true Shopify storefront with subscription and gifting flows.
- —Launched SEO around 'Darjeeling tea online', 'first-flush' and high-intent cluster terms.
- —Influencer activations across food and lifestyle creators with whitelisting rights baked in.
Services used
Questions about this project
Are the Darjeeling & Assam Tea D2C Brand numbers verified?+
Yes. Every figure comes from the client's analytics, ad accounts or booking systems, no projected or illustrative numbers.
How long did the Darjeeling engagement take?+
Results here were measured over six to twelve months. Paid media moves first; organic and Map Pack gains compound over quarters.
Can we speak to this client?+
For most engagements, yes. We ask the client first and then connect you directly for a candid reference call.
Can you do the same for our business?+
No agency can promise identical outcomes. We will audit your position honestly and show you where the realistic upside sits before you commit.
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