Local SEO · GBP · Performance
From OTA-dependent to direct-booking-led for a 4-property hospitality group in Siliguri.
An established Siliguri hospitality brand was paying OTAs more than its own marketing team. We rebuilt direct discovery from the ground up, Local SEO, GBP, performance and a high-converting website, and shifted the demand curve back to owned channels.
North Bengal Hospitality Group, Siliguri, North Bengal
+312%
Organic sessions in 9 months
4.1×
Direct booking revenue YoY
−28pts
OTA dependency reduction
Top-3
Map Pack across all properties
The challenge
82% OTA dependency, branded search ceded to aggregators, and inconsistent Google Business Profiles across 4 properties in Siliguri and surrounding North Bengal hubs.
What we did
- —Standardised and optimised all 4 Google Business Profiles with weekly posts and a review-acquisition system.
- —Built city- and intent-specific landing pages targeting 'hotels in Siliguri', 'best resort near Siliguri' and adjacent terms.
- —Re-platformed the booking journey with a faster stack, schema-rich property pages and direct-booking CTAs.
- —Layered Google and Meta performance campaigns on top of organic and Map Pack momentum.
Questions about this project
Are the North Bengal Hospitality Group numbers verified?+
Yes. Every figure comes from the client's analytics, ad accounts or booking systems, no projected or illustrative numbers.
How long did the Siliguri engagement take?+
Results here were measured over six to twelve months. Paid media moves first; organic and Map Pack gains compound over quarters.
Can we speak to this client?+
For most engagements, yes. We ask the client first and then connect you directly for a candid reference call.
Can you do the same for our business?+
No agency can promise identical outcomes. We will audit your position honestly and show you where the realistic upside sits before you commit.
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📱 +91 78668 16913Office
CR Das Sarani, SiliguriWest Bengal 734006