Ecommerce SEO · CRO · Creatives
Doubling D2C revenue for a Kolkata beauty brand without a single rupee of extra ad spend.
A respected Kolkata D2C beauty brand had healthy traffic and stagnant revenue. We rebuilt the PDP, redesigned checkout, deployed a serious creative pipeline and turned the funnel into a compounding revenue engine.
Kolkata-headquartered D2C Beauty Brand, Kolkata, West Bengal
2.9%
Conversion rate (up from 1.4%)
+55%
Average order value
3.8×
Blended Meta ROAS
+194%
Revenue from organic search
The challenge
1.4% site-wide conversion, AOV stuck at ₹780, paid CAC climbing month over month. Founder convinced 'D2C just isn't profitable in beauty.'
What we did
- —Full conversion audit across PDP, collection, cart and checkout, prioritised 18-test backlog.
- —Redesigned PDP with new social proof, bundles and stock urgency; removed 4 friction points from checkout.
- —Shipped 40+ performance creatives across Meta in month one to break creative fatigue.
- —Launched ecommerce SEO programme to defend non-branded organic demand.
Services used
Questions about this project
Are the Kolkata-headquartered D2C Beauty Brand numbers verified?+
Yes. Every figure comes from the client's analytics, ad accounts or booking systems, no projected or illustrative numbers.
How long did the Kolkata engagement take?+
Results here were measured over six to twelve months. Paid media moves first; organic and Map Pack gains compound over quarters.
Can we speak to this client?+
For most engagements, yes. We ask the client first and then connect you directly for a candid reference call.
Can you do the same for our business?+
No agency can promise identical outcomes. We will audit your position honestly and show you where the realistic upside sits before you commit.
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📱 +91 78668 16913Office
CR Das Sarani, SiliguriWest Bengal 734006