Google Ads · Lifecycle · Web
Filling cohorts for a North Bengal education institute through performance + lifecycle.
A respected North Bengal coaching institute was struggling to fill seats outside word-of-mouth. We built a high-intent Google Ads engine, paired it with a lifecycle email/WhatsApp programme and the funnel started compounding.
North Bengal Education Institute, Siliguri, North Bengal
−42%
Cost per qualified lead
+138%
Counselling show-up rate
3.6×
Enrolments vs. previous batch
100%
Of cohorts filled in 2 batches
The challenge
Inconsistent lead flow, low show-up rate for counselling, lifecycle messaging non-existent. Founders considering scaling back to a single course.
What we did
- —Restructured Google Ads around high-intent search terms across Siliguri and North Bengal towns.
- —Built landing pages per course with social proof, structured data and clear next steps.
- —Deployed a 9-message email + WhatsApp lifecycle from lead to enrolled.
- —Instrumented a CRM dashboard with cost-per-enrolled-student and channel attribution.
Services used
Questions about this project
Are the North Bengal Education Institute numbers verified?+
Yes. Every figure comes from the client's analytics, ad accounts or booking systems, no projected or illustrative numbers.
How long did the Siliguri engagement take?+
Results here were measured over six to twelve months. Paid media moves first; organic and Map Pack gains compound over quarters.
Can we speak to this client?+
For most engagements, yes. We ask the client first and then connect you directly for a candid reference call.
Can you do the same for our business?+
No agency can promise identical outcomes. We will audit your position honestly and show you where the realistic upside sits before you commit.
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📱 +91 78668 16913Office
CR Das Sarani, SiliguriWest Bengal 734006