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    UTM Link BuilderTrack every click back to the campaign that earned it.

    Build clean UTM links for Google Ads, Meta Ads, email and WhatsApp, so Google Analytics shows exactly where your leads come from.

    Build your link

    Pick a channel to fill in the basics, then adjust.

    Where the traffic comes from.
    The type of channel.

    Your tracking link

    Fill in the URL, source, medium and campaign name to generate your link.

      Your saved links in one place

      Links you save appear here while this page is open. Export them before you leave.

        What each UTM parameter does

        utm_source

        The platform or publisher sending traffic.

        google, facebook, newsletter

        utm_medium

        The marketing channel or type.

        cpc, email, paid_social

        utm_campaign

        The specific campaign, offer or promotion.

        diwali_sale_2026

        utm_term

        Paid search keyword. Useful for Google Ads.

        {keyword}

        utm_content

        Tells apart ads or links in the same campaign.

        video_ad_a

        UTM questions answered

        Do I need UTM links for Google Ads?

        If auto-tagging is on, Google Ads already passes a gclid so Analytics can link clicks to campaigns. Many teams still add UTMs as a backup or for other analytics tools. Check your account settings before adding them, so the two systems don't conflict.

        What are the dynamic values like {{campaign.name}}?

        Ad platforms replace these placeholders with real values at click time. Meta Ads supports tags such as {{campaign.name}}, {{adset.name}} and {{ad.name}} in the URL parameters field. Google Ads uses ValueTrack tags like {campaignid} and {keyword}. This builder leaves them as typed.

        Does capitalisation matter?

        Yes. Analytics treats "Email" and "email" as different values, which splits your reports. Keep everything lowercase and use underscores instead of spaces. The Tidy option does this for you.

        Should I use UTMs on links inside my own website?

        No. UTMs on internal links can overwrite the original traffic source and break your attribution. Use them only on links that bring people to your site from outside.

        Tracking set up. Now make the campaigns count.

        We run Google Ads, Meta Ads and email campaigns for brands across Siliguri, Kolkata, Darjeeling, Sikkim and the wider North-East, measured against revenue.

        Book a free consultation

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        One toolkit. Your next campaign.

        Read the practical tools guide

        Need help putting the results into action? Explore our services.